The Importance of Asking “Why”

Digital PM Summit

Interactive session

The Guest House at Graceland 3600 Elvis Presley Blvd Memphis, TN 38116 USA

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Have you ever had a client respond emotionally when you explained that a requested feature was out of scope? Have you interacted with a member of your team who refused to try a new solution? Have you ever struggled with organization leadership when you suggested a process change?

As human beings, our natural reflex is to react to our environment based on what is presented to us, but one of the most advantageous things we can do as project leads is to take a step back and always ask “why?” This workshop will give you the tools to dig deeper—directly to the heart of project issues we face—and show you why “why” is the best of the 5 W’s.

Lina Calin's pretty face.

Alumnus

Lina Calin

As a digital project manager, I use my passion for psychology, empathy, and the human side of project management to drive my success as a project lead. My years in project manager-account manager hybrid roles cultivated my passion for developing powerful connections with project stakeholders, empowering me to drive teams towards the success of our projects.

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