The Importance of Asking “Why”

Digital PM Summit

Interactive session

The Guest House at Graceland 3600 Elvis Presley Blvd Memphis, TN 38116 USA

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Have you ever had a client respond emo­tion­al­ly when you explained that a request­ed fea­ture was out of scope? Have you inter­act­ed with a mem­ber of your team who refused to try a new solu­tion? Have you ever strug­gled with orga­ni­za­tion lead­er­ship when you sug­gest­ed a process change? 

As human beings, our nat­ur­al reflex is to react to our envi­ron­ment based on what is pre­sent­ed to us, but one of the most advan­ta­geous things we can do as project leads is to take a step back and always ask why?” This work­shop will give you the tools to dig deep­er — direct­ly to the heart of project issues we face — and show you why why” is the best of the 5 W’s.

Lina Calin's pretty face.


Lina Calin

As a dig­i­tal project man­ag­er, I use my pas­sion for psy­chol­o­gy, empa­thy, and the human side of project man­age­ment to dri­ve my suc­cess as a project lead. My years in project man­ag­er-account man­ag­er hybrid roles cul­ti­vat­ed my pas­sion for devel­op­ing pow­er­ful con­nec­tions with project stake­hold­ers, empow­er­ing me to dri­ve teams towards the suc­cess of our projects.

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