A crash course in turning project guesses into authentic numbers

Scoping & estimating digital projects

Two-hour online class

Registration is closed

We’ve got a hunch that the digital estimating and scoping process isn’t all that rosy…

  • How many times has that big red guess of a number on your proposals matched the amount you collected in your bank account?
  • How often do you blow 20%, 30%, 110% over your estimated project budgets and absorb the losses without your client ever having a clue?
  • How many times do you wake up number crunching because you missed a whole tier of hidden functionality, but your requirements list is final?
  • How many times do you let forth an animal scream, wishing for a better way to track change requests and scope creep before they’ve tanked your timeline?

We, the daughters and sons of digital projects, have all suffered the nettle sting brought on by poor scoping and estimation. Maybe our sales lead agreed to a client’s ridiculous budget and she passed the numbers over the fence. Maybe our development team overcommitted, or the specifications jumped ship. Or maybe we simply don’t know how much work our projects really take. Whatever the case, the sticky sap of digital frustration stops today. Destiny is calling: she just told us you should start with this two-hour class for business owners, freelancers, and digital PMs.

It’s time to take back the reigns.


We’ll trek through the wild

Join Rachel Gertz for this two-hour deconstruction and exploration of estimating and scoping websites, apps, and other creative projects. Take control of your digital process and be as smooth and dignified as Big Foot, casually scaling the slopes of the Rocky Mountains.


Chop your way through the forest of tangly errors most businesses make during initial scoping and estimating.


Navigate tough client conversations about money and time, and learn useful ways to analyze, size up, and communicate the complexity of your next project.


Make your ballparks meaningful, your contracts flexible, and avoid getting pinned to a fixed bid that ends up pooching your weekends for the next eight months.

Rachel will show you how refocusing your approach from ‘clinching the deal’ to ‘showing the value’ means you make better revenue and more authentic connections with your clients. You’ll learn ways to refocus your approach so you can create strong partnerships and ongoing contracts with clients who really love you.

Here’s a taste

It’s okay to say “I don’t know.” The next time your client asks you a pointed question about functionality or wants an answer about how long something will take, tell her: “Good question. Let me chat with the team about that and get right back you.” Your team will thank you for it, and your client will trust that you’re doing your research.

You’ll also learn

The common errors we make during initial estimating and scoping that doom our projects and how to avoid them

The difference between fixed bid, project based, and value based projects and why you should avoid fixed bids like the plague

How to propose and bill for an initial research phase that helps scope the rest of your project

Practical steps to take you from wild estimations to accurate numbers that your clients will shake hands over

Why you need your team’s help to accurately scope your projects and how to do it properly

Why scoping chunks of your project is better than a ballpark for the whole thing, and how to get your clients on board

How to buffer in costs like project management and the a**hole tax

How to sidestep RFP cattle calls and focus on high value contracts

Valuable scripts for communicating your value
Rachel Gertz's pretty face.

Louder Than Ten Team

Rachel Gertz

Digital PM Trainer, BA B.Ed
Rachel Gertz is a Digital PM Trainer who helps digital project managers, freelancers, and creative teams through Louder Than Ten. She trains apprentices in digital project management so they can keep their organizations happy, healthy, and ready for the future. She strongly likes bourbon.