On the web, everything looks the same. Let’s fix that. Instead of a first or last approach, let’s look at design and content in tandem.
We’re going to take you through a hands-on design and content approach that bites its thumb at boring trends without compromising the effectiveness of your UIs. Learn the business case behind flexible content and design systems that you won’t need to sell to your clients. We’ll partner up and play the roles of writer and designer, break out the pencils, and source, gather, position, and improve your content. Then, together, we’ll demonstrate how design can create stronger microcopy, editorial messaging, and calls to action. By the end of this workshop, you’ll be dying to trade your Open Sans and coffee cup headers for something a little bolder. Prepare your marketing team. They might not be ready for this.
Digital PM Trainer, BA B.Ed
Rachel Gertz is a Digital PM Trainer who helps digital project managers, freelancers, and creative teams through Louder Than Ten. She trains apprentices in digital project management so they can keep their organizations happy, healthy, and ready for the future. She strongly likes bourbon.
Travis Gertz is both a designer and partner at Louder Than Ten. He went to school to design magazines, ended up designing apps, and now does everything he can to bring those things together. He is not a machine.