Design & Content Conference

30 minute talk

SFU Goldcorp Centre for the Arts 149 W Hastings St Vancouver, BC Canada

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On the web, every­thing looks the same. Let’s fix that. Instead of a first or last approach, let’s look at design and con­tent in tandem.

We’re going to walk you through a straight­for­ward design and con­tent approach that bites its thumb at bor­ing trends with­out com­pro­mis­ing the effec­tive­ness of your UIs. Learn the busi­ness case behind flex­i­ble con­tent and design sys­tems that you won’t need to sell to your clients. We’ll teach you great ways to source, gath­er, posi­tion, and improve your con­tent while giv­ing exam­ples of how design can cre­ate stronger micro­copy, edi­to­r­i­al mes­sag­ing, and calls to action. By the end of this talk, you’ll be dying to trade your Open Sans and cof­fee cup head­ers for some­thing a lit­tle bold­er. Pre­pare your mar­ket­ing team. They might not be ready for this.

A portrait of Rachel Gertz

Rachel Gertz

Dig­i­tal PM Train­er, BA B.Ed
Rachel Gertz is Co-founder and Dig­i­tal PM Train­er at Loud­er Than Ten. She trains appren­tices in dig­i­tal project man­age­ment so they can work full time while learn­ing to keep their com­pa­nies hap­py, healthy, and ready for the future. Rachel works on rais­ing tides that float all boats to ele­vate the tech­nol­o­gy industry.

A portrait of Travis Gertz

Travis Gertz

Travis is a part­ner and design­er at Loud­er Than Ten. He went to school to design mag­a­zines, end­ed up mak­ing web­sites, and now he’s on a mis­sion to help the world see how cool and under­rat­ed project man­age­ment actu­al­ly is.

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