How to fall in love with both at the same time

Writing & design: How to fall in love with both at the same time

Giant Conference


American Theater 456 King St Charleston, SC 29403 United States

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Every­body knows the drill: Con­tent comes first” even when you’re in the throes of pas­sion­ate design. But what does putting con­tent first real­ly mean, and why should we do it — aside from those insis­tent con­tent folks telling us to?

Rachel and Travis want to change the way you think about con­tent and design by explor­ing the process of cre­at­ing these things in tandem.

Come join us in a cre­ative work­shop aimed at both writ­ers and design­ers, and be pre­pared to put your ideas on paper. We’ll delve into the misty inter­sec­tion of writ­ing and cre­at­ing to deter­mine why it should be you (a writer or design­er) mak­ing the con­tent and not your client. Then we’ll pro­vide some straight­for­ward ways to source, gath­er, posi­tion, and improve this con­tent while map­ping its func­tion and influ­ence in your design. Final­ly, using some work­flow exam­ples and sketch­ing exer­cis­es, we’ll show you how great con­tent sim­pli­fies the design process and allows you to con­nect with your audi­ence to cre­ate a mean­ing­ful prod­uct that sup­ports your client or team’s busi­ness goals. You’ll see how this trans­lates into bet­ter returns for your team and clients (AKA the process more than pays for itself). By the end of the work­shop, we’ve formed a com­plete cir­cle where we elim­i­nate the need to sell’ the con­tent mak­ing process, allow our con­tent to sim­pli­fy our design process, and pro­vide a sharp­er, more focused design that con­nects with the cre­ator’s orig­i­nal vision.

You’ll learn:

  • Prac­ti­cal ways writ­ers or design­ers can turn walls of text into tar­get­ed, web ready copy
  • How to pull emo­tion­al con­nec­tions from con­tent into design, which in turn can inspire new design concepts
  • How this process can nes­tle neat­ly into your own design or writ­ing methodology
  • How cre­at­ing con­tent and design in tan­dem leads to more flex­i­ble, cre­ative approach­es to design
Rachel Gertz's pretty face.


Rachel Gertz

Dig­i­tal PM Train­er, BA B.Ed
Rachel Gertz is Co-founder and Dig­i­tal PM Train­er at Loud­er Than Ten. She trains appren­tices in dig­i­tal project man­age­ment so they can work full time while learn­ing to keep their com­pa­nies hap­py, healthy, and ready for the future. Rachel works on rais­ing tides that float all boats to ele­vate the tech­nol­o­gy industry.

Travis Gertz's pretty face.


Travis Gertz

Travis is a part­ner and design­er at Loud­er Than Ten. He went to school to design mag­a­zines, end­ed up mak­ing web­sites, and now he’s on a mis­sion to help the world see how cool and under­rat­ed project man­age­ment actu­al­ly is.