How to fall in love with both at the same time

Writing & design: How to fall in love with both at the same time

Giant Conference


American Theater 456 King St Charleston, SC 29403 United States

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Everybody knows the drill: “Content comes first” even when you’re in the throes of passionate design. But what does putting content first really mean, and why should we do it—aside from those insistent content folks telling us to?

Rachel and Travis want to change the way you think about content and design by exploring the process of creating these things in tandem.

Come join us in a creative workshop aimed at both writers and designers, and be prepared to put your ideas on paper. We’ll delve into the misty intersection of writing and creating to determine why it should be you (a writer or designer) making the content and not your client. Then we’ll provide some straightforward ways to source, gather, position, and improve this content while mapping its function and influence in your design. Finally, using some workflow examples and sketching exercises, we’ll show you how great content simplifies the design process and allows you to connect with your audience to create a meaningful product that supports your client or team’s business goals. You’ll see how this translates into better returns for your team and clients (AKA the process more than pays for itself). By the end of the workshop, we’ve formed a complete circle where we eliminate the need to ‘sell’ the content making process, allow our content to simplify our design process, and provide a sharper, more focused design that connects with the creator’s original vision.

You’ll learn:

  • Practical ways writers or designers can turn walls of text into targeted, web ready copy
  • How to pull emotional connections from content into design, which in turn can inspire new design concepts
  • How this process can nestle neatly into your own design or writing methodology
  • How creating content and design in tandem leads to more flexible, creative approaches to design
Rachel Gertz's pretty face.


Rachel Gertz

Digital PM Trainer, BA B.Ed
Rachel Gertz is Co-founder and Digital PM Trainer at Louder Than Ten. She trains apprentices in digital project management so they can work full time while learning to keep their companies happy, healthy, and ready for the future. Rachel works on raising tides that float all boats to elevate the technology industry.

Travis Gertz's pretty face.


Travis Gertz

Travis Gertz is both a designer and partner at Louder Than Ten. He went to school to design magazines, ended up designing apps, and now does everything he can to bring those things together. He is not a machine.