Cait Parten
From digital marketing to project management, I’ve been fortunate to grow my career and skills by taking on new challenges each day.
With practices in Agile Marketing for in-house teams and agile/scrum for client projects, there isn’t a task that I don’t take head-on.
Skills
- Agile/Scrum
- HubSpot Certified
- Salesforce
- Asana
- Jira
- Trello
- Drift
- Github
- Wordpress
- Adobe Marketing Cloud
- Adobe Creative Cloud
- Google Analytics
Experience
Project Manager + Account Owner — InboundLabs
- Manage up to 10 client accounts with budgets from $10,000 — $75,000
- Lead discovery and project requirement building to establish timeline and milestones
- Lead various web design and marketing projects such as –CRM implementation, full website redesigns, video production, marketing strategies, and more
- 100% of projects completed within budget with 80% delivery date on time
- Coordinate between internal design, development and strategist teams to completely transform clients web presence and CRM adoption
- Lead weekly internal stand-up calls and external client calls to keep project on deadline, communicate progress and champion transparency
Digital Marketing Manager — PactSafe
- Instituted Agile project management on the marketing team leading to maximize productivity and project completion
- Project managed and launched full-scale website rebrand with ongoing backend optimization for www.pactsafe.com
- Lead development and implementation of customer retention program that resulted in 40% YoY growth
- Built lead scoring model that netted a 20% increase in ROI in 10 months
Digital & Product Marketing Manager — Torchlite Marketing
- Executed company product launches by working with product design and development teams to develop appropriate go-to market strategies
- Developed and managed product roadmap for the entire development of the Torchlite Marketplace
- Lead demo strategy for entire team and clients as product advocate
- Developed customer advocacy program to ensure optimal communication between customers and in-house team