A portrait of Cait Parten

“Everything you’ve ever wanted is on the other side of fear.”

Cait Parten

From dig­i­tal mar­ket­ing to project man­age­ment, I’ve been for­tu­nate to grow my career and skills by tak­ing on new chal­lenges each day. 

With prac­tices in Agile Mar­ket­ing for in-house teams and agile/​scrum for client projects, there isn’t a task that I don’t take head-on.

Skills

  • Agile/​Scrum
  • Hub­Spot Certified
  • Sales­force
  • Asana
  • Jira
  • Trel­lo
  • Drift
  • Github
  • Word­press
  • Adobe Mar­ket­ing Cloud
  • Adobe Cre­ative Cloud
  • Google Ana­lyt­ics

Experience

Project Man­ag­er + Account Own­er — InboundLabs

  • Man­age up to 10 client accounts with bud­gets from $10,000 — $75,000
  • Lead dis­cov­ery and project require­ment build­ing to estab­lish time­line and milestones
  • Lead var­i­ous web design and mar­ket­ing projects such as –CRM imple­men­ta­tion, full web­site redesigns, video pro­duc­tion, mar­ket­ing strate­gies, and more
  • 100% of projects com­plet­ed with­in bud­get with 80% deliv­ery date on time
  • Coor­di­nate between inter­nal design, devel­op­ment and strate­gist teams to com­plete­ly trans­form clients web pres­ence and CRM adoption
  • Lead week­ly inter­nal stand-up calls and exter­nal client calls to keep project on dead­line, com­mu­ni­cate progress and cham­pi­on transparency

Dig­i­tal Mar­ket­ing Man­ag­er — PactSafe

  • Insti­tut­ed Agile project man­age­ment on the mar­ket­ing team lead­ing to max­i­mize pro­duc­tiv­i­ty and project completion
  • Project man­aged and launched full-scale web­site rebrand with ongo­ing back­end opti­miza­tion for www​.pact​safe​.com
  • Lead devel­op­ment and imple­men­ta­tion of cus­tomer reten­tion pro­gram that result­ed in 40% YoY growth
  • Built lead scor­ing mod­el that net­ted a 20% increase in ROI in 10 months

Dig­i­tal & Prod­uct Mar­ket­ing Man­ag­er — Torch­lite Marketing

  • Exe­cut­ed com­pa­ny prod­uct launch­es by work­ing with prod­uct design and devel­op­ment teams to devel­op appro­pri­ate go-to mar­ket strategies
  • Devel­oped and man­aged prod­uct roadmap for the entire devel­op­ment of the Torch­lite Marketplace
  • Lead demo strat­e­gy for entire team and clients as prod­uct advocate
  • Devel­oped cus­tomer advo­ca­cy pro­gram to ensure opti­mal com­mu­ni­ca­tion between cus­tomers and in-house team